![]() “It will also make it easier to finance content. “You can expect an arrangement between Telecom Italia and the Italian pay TV business,” said Liberum Capital analyst Ian Whittaker of the deal. The deal is designed to strengthen the French media group’s presence in Italy, where it already owns a stake of about 21 percent in Telecom Italia. The other 11 percent belongs to Spanish telecom giant Telefonica, which is also selling its share to Vivendi in the acquisition. Vivendi agreed to obtain Mediaset’s 89 percent stake in the Italian pay TV firm, which is valued at $1.02 billion by analysts according to The Wall Street Journal. The two companies will exchange 3.5 percent stakes. Through its Canal+ Group and StudioCanal, Vivendi is already the leading French pay TV provider and one of the main international movie and television series producers and distributors.Īdding Mediaset Premium, and possibly other players over time, the newly formed pay TV joint venture would position it as one of Europe’s big pay TV providers.
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